There is no more debate. Today’s customers absolutely expect to be able to complete a purchase the very moment they want to. In addition, they do not want to go through complicated procedures of being redirected to various pages and forms just to make a payment. Anything else leads to abandoned purchases or, even worse, to your customers buying from your competitors. But how can you and your business meet these expectations? Especially if you have limited technical resources and minimal budgets?
Simple and Secure Payment Collection with the “SecureLink” Payment Link
“Pay by Link” or “payment via link” is a payment collection process in which the merchant generates a link that takes the customer directly to a page where they can see the relevant details and securely pay with their card.
Who Is SecureLink For?
While some organizations can meet most of their payment needs through payment links, others will use this billing method only occasionally. For example, if your organization regularly sends electronic invoices to its customers, it is a good idea to include a payment link in your invoices going forward, allowing the recipient to pay the invoice quickly and easily.
Or if you are an organizer of seminars or conferences, the simplest option for both you and your client is to generate a link once they confirm their participation and send it to them via email or SMS. As soon as they receive the message, the client can pay with their card, and you will be notified that the payment was successful.
If you run a law firm, an architecture firm or provide any other service that involves occasional collection of receivables, SecureLink lets you create an invoice for the service provided and automatically generate a link to send to your client so they can pay that invoice without complications, from their computer or on the go via their mobile phone.
Another good scenario for payment via link is donation payments. Simply send the donor an SMS with the generated payment link, and the donor can pay with minimal effort.
Not sure whether payment via link suits your specific business model? Get in touch. Together we’ll explore the options!
What Are the Main Advantages?
Simpler payment collection. With minimal or no technical integration required, you can generate a payment link that leads to a payment page that is not only tailored to your organization’s brand but also fully compliant with card scheme standards.
Faster payment collection. By adding a “Pay now” button or link to your electronic invoice, you will encourage your clients to pay immediately upon receipt, more easily than with any other method. In addition, your finance department will be notified as soon as the payment is made.
How to Send a Payment Link?
Most often, the link is sent as part of an electronic invoice, within your email message or via SMS. However, these are not the only channels you can use to send a payment link. Typical communication channels include social networks (Facebook pages, messengers, Instagram and Twitter profiles) and messaging apps such as WhatsApp, Viber and others. Finally, chatbots on your website have recently become increasingly popular for sending payment links. The sky’s the limit…
What Do You Need to Start Accepting Payments via SecureLink?
The process consists of two parts. First, as with a traditional online business, you need to open an account with our partner bank and sign the agreements on the use of AllSecure platform services. After that, it’s very simple: just request access to the SecureLink pay by link system, and our staff will promptly complete the necessary configuration and send you system access and a short guide. That’s all!