{"id":1188,"date":"2025-11-17T13:10:06","date_gmt":"2025-11-17T13:10:06","guid":{"rendered":"https:\/\/digilex.store\/kako-pripremiti-online-prodavnicu-za-praznicnu-kupovinu\/"},"modified":"2026-09-07T07:57:10","modified_gmt":"2026-09-07T07:57:10","slug":"kako-pripremiti-online-prodavnicu-za-praznicnu-kupovinu","status":"publish","type":"post","link":"https:\/\/allsecure.rs\/en\/kako-pripremiti-online-prodavnicu-za-praznicnu-kupovinu\/","title":{"rendered":"Preparing Your Online Store for the Holidays: How to Increase Sales in December"},"content":{"rendered":"<figure class=\"wp-block-image size-large as-naslovna\"><img decoding=\"async\" src=\"https:\/\/allsecure.rs\/v2\/wp-content\/uploads\/2026\/09\/blog-kako-pripremiti-online-prodavnicu-za-praznicnu-naslovna.webp\" alt=\"Priprema online prodavnice za praznike: Kako pove\u0107ati prodaju u decembru\" width=\"1264\" height=\"711\" loading=\"lazy\"\/><\/figure>\n<p>The holiday shopping season is just around the corner, and for many online stores it represents <strong>the peak of the year <\/strong>not only in terms of order volume, but also in terms of the expectations of customers looking for fast delivery, secure payment and a seamless user experience.<\/p>\n<p>Recent research shows that the e-commerce channel continues to expand. According to data from <a href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\" target=\"_blank\" rel=\"noopener\">Adobe<\/a>, in the November-December 2025 season, more than <strong>50% of all online purchases are forecast to be made on mobile devices<\/strong>, while the growth of online sales in Europe shows no sign of slowing down.<\/p>\n<p><strong>Quick facts for the 2025 holiday season<\/strong><\/p>\n<ul>\n<li>More than <strong>50% of online purchases<\/strong> in Europe in the November\u2013December period will be made via <strong>mobile devices<\/strong>. <em>(Source: Adobe Holiday Shopping Forecast 2025)<\/em><\/li>\n<li>In 2024, <strong>online sales during the holidays<\/strong> grew by <strong>7\u20138% compared to an average day<\/strong>, and this trend is expected to continue in 2025. <em>(Source: Ecommerce Europe 2025 Report)<\/em><\/li>\n<li>Clear messaging about <strong>delivery deadlines<\/strong> (\u201cOrders placed by December 20 arrive before New Year\u2019s\u201d) can increase <strong>the conversion rate by 10\u201312%<\/strong>. <em>(Source: Bain &amp; Company Holiday Shopping Outlook 2025)<\/em><\/li>\n<li>Customers who see <strong>trust signals<\/strong> at checkout\u00a0\u2014 secure payment badges, exchange and return policies\u00a0\u2014 have a <strong>lower cart abandonment rate<\/strong> by about <strong>20%<\/strong>. <em>(Source: Google \/ Think with Google, 2025)<\/em><\/li>\n<\/ul>\n<p>In this article, we will walk you through all the key steps you need to take to make the most of the holiday season: from launching campaigns on time, communicating delivery deadlines and secure payment options, to optimizing mobile checkout and ensuring internal operational readiness.<\/p>\n<h3>When to Start Your Holiday Campaigns<\/h3>\n<p>Holiday shopping doesn\u2019t start in December, but right after Black Friday. <a href=\"https:\/\/www.ey.com\/en_uk\/newsroom\/2024\/11\/festive-shopping-starts-but-consumers-worry-about-how-to-pay\" target=\"_blank\" rel=\"noopener\">Research shows<\/a> that<strong> more than 40% of shoppers in Europe start their holiday shopping earlier<\/strong>, ahead of the holidays, in order to spread out their spending. This means that online stores that launch campaigns earlier and highlight their delivery and secure payment messaging have an advantage over the competition.<\/p>\n<p>To make the most of the holiday season, plan your campaigns in advance and roll them out gradually, in several phases:<\/p>\n<ul>\n<li><strong>4\u20136 weeks before the holidays<\/strong>: launch teaser campaigns, collect emails from interested customers and test discounts on a smaller sample.<\/li>\n<li><strong>2\u20133 weeks before the holidays<\/strong>: activate \u201cearly access\u201d offers for loyal customers and step up communication about delivery deadlines.<\/li>\n<li><strong>1 week before the holidays<\/strong>: focus on short, direct messages (\u201cGifts arrive on time\u201d, \u201cSecure payment and easy returns\u201d), as well as remarketing to customers who have already viewed your products.<\/li>\n<li><strong>After the holidays<\/strong>: extend the campaign with \u201cpost-holiday\u201d discounts, gift cards and offers for New Year\u2019s shopping.<\/li>\n<\/ul>\n<p>In the rest of this article, we\u2019ll share a few suggestions that are especially important for this holiday period:<\/p>\n<h3>Clear Messaging About Delivery Deadlines<\/h3>\n<p>When it comes to holiday shopping in online stores, <strong>transparency about delivery deadlines<\/strong> plays a key role in increasing sales and reducing abandoned carts. During the holiday season, customers don\u2019t just think about discounts, but also about <strong>the certainty and accuracy of delivery<\/strong>.<\/p>\n<p>When you clearly state the date by which orders will arrive on time, for example: <strong>\u201cAll orders placed by December 20 arrive before New Year\u2019s\u201d<\/strong> you are actually building trust and reducing the number of abandoned carts.<\/p>\n<p>According to research by <em>Bain &amp; Company (2025)<\/em>, brands that communicate delivery deadlines transparently have a <strong>10\u201312% higher conversion rate<\/strong>, because customers don\u2019t have to guess whether their gifts will arrive on time.<\/p>\n<p>Highlight deadlines in key places\u00a0\u2014 on banners, in the cart, in email campaigns and on the checkout page. Customers love certainty, and clear communication gives them exactly that.<\/p>\n<figure class=\"wp-block-image size-large as-slika\"><img decoding=\"async\" src=\"https:\/\/allsecure.rs\/v2\/wp-content\/uploads\/2026\/09\/blog-kako-pripremiti-online-prodavnicu-za-praznicnu-t1.webp\" alt=\"Priprema online prodavnice za praznike: Kako pove\u0107ati prodaju u decembru\" width=\"1264\" height=\"711\" loading=\"lazy\"\/><\/figure>\n<h3>Secure Payment and a Clear Exchange Policy = More Completed Purchases<\/h3>\n<p>During the holiday season, customers spend more but also <strong>more cautiously<\/strong>. Research by <em>Think with Google<\/em> and <em>and the Baymard Institute<\/em> shows that as many as <strong>one in five customers abandons their cart<\/strong> if they don\u2019t see clear information about payment security or product returns.<\/p>\n<p>That\u2019s why it\u2019s important to clearly highlight the following on your checkout page and in your ads:<br \/>\u2705 badges of trusted payment systems (such as AllSecure Secure Payments)<br \/>\u2705 security symbols (SSL, 3D Secure)<br \/>\u2705 a product return and exchange policy that is simple and has no hidden conditions<\/p>\n<p>Such \u201ctrust signals\u201d can raise <strong>the conversion rate by up to 20%<\/strong>, because customers know they are buying risk-free.<\/p>\n<p>In addition, be sure to check that your payment page looks just as secure on mobile devices, since more than half of customers do their holiday shopping on their phones.<\/p>\n<h3>Mobile Shopping: Why It Dominates in December and What to Check<\/h3>\n<p>During the holiday shopping season, mobile devices become just as important a sales channel as desktop, given that more than <strong>50% of online payments<\/strong> in November and December are forecast to be made on mobile devices.<\/p>\n<p>For online store owners, this means that mobile checkout must not be an \u201cafterthought\u201d but a central part of the strategy.<\/p>\n<p><strong>Key points to check:<\/strong><\/p>\n<ul>\n<li>Do your mobile site and app load payment pages in under 2\u20133 seconds? Slow performance = abandoned cart.<\/li>\n<li>Is the payment step optimized for mobile: easy card entry, larger buttons, a touch-friendly layout?<\/li>\n<li>Is the security messaging clearly visible on mobile as well: \u201cSecure payment\u201d, \u201c3D Secure verification\u201d, \u201cCard tokenization\u201d<\/li>\n<\/ul>\n<h3>Fraud &amp; Risk During the Holidays: A Shared Responsibility<\/h3>\n<p>During the holiday shopping season, the number of transactions and purchases in online stores rises significantly\u00a0\u2014 and with it, the risk of fraud. Estimates by European payment services show that <strong>online fraud attempts are up to 35% higher in December<\/strong> compared to the rest of the year (source:<a href=\"https:\/\/www.europol.europa.eu\" target=\"_blank\" rel=\"noopener\"> Europol Internet Organised Crime Threat Assessment 2025<\/a>).<\/p>\n<p>Although payment providers like AllSecure and banks use advanced systems that automatically detect suspicious activity, <strong>security is a shared responsibility<\/strong>. We wrote about this in more detail in a previous blog post, <a href=\"https:\/\/allsecure.rs\/en\/v2\/priprema-za-crni-petak-2025-online-prodavnica\/\">read more at this link<\/a>.<\/p>\n<p>A few marketing suggestions:<\/p>\n<h3>Upsell and Cross-sell: The Easiest Way to Increase Your Average Order Value in December<\/h3>\n<p>Upselling and cross-selling are techniques for offering customers additional value during their purchase: <strong>upselling<\/strong> is offering a better, premium or larger version of the product the customer is already buying, while <strong>cross-selling<\/strong> is suggesting additional products that logically complement what they have already chosen. Both strategies help the customer get a more complete solution and increase your average order value.<\/p>\n<p>Best practices include:<\/p>\n<p><strong>Upsell<\/strong><br \/>Upselling means offering the customer a better, more valuable or more practical version of the product they are already viewing or buying. The goal is not to talk them into buying something more expensive, but to help them choose the option that truly gives them more value.<\/p>\n<p>For example: a customer adds to their cart <em>a mid-range headphone set<\/em>. Before confirming the purchase, the checkout page shows them: \u201cFor just 900 dinars more, you get a model with a 2-year longer warranty + a better battery.\u201d Why does it work? Because the customer is already buying and is already in a spending mindset. When you present a clear and concrete benefit (longer warranty, premium materials, better quality), the upsell feels like a better investment rather than an additional expense.<\/p>\n<p><strong>Cross-sell<\/strong><br \/>It works best when the offer is logical, relevant and well-timed (e.g. during checkout or in a post-purchase email).<\/p>\n<p>For example: a customer adds to their cart <em>winter boots<\/em>. At that moment, offer them:<\/p>\n<ul>\n<li>\u201cWarm waterproofing spray\u00a0\u2013 20% off if you add it now\u201d<\/li>\n<li>\u201cWinter socks\u00a0\u2013 the best-selling add-on for this product\u201d<\/li>\n<\/ul>\n<p>Why does it work? Because the customer is already buying a product from the same category, and the cross-sell comes across as a suggestion and useful advice, not as an attempt to sell them something at any cost.<\/p>\n<p><strong>Bundle offers<\/strong><br \/>During the holidays, bundle offers (3 for 2, gift sets, family packs) often have a significantly higher conversion rate in practice than individual products, because customers see them as \u2018more value for the same or a slightly higher amount\u2019.<\/p>\n<figure class=\"wp-block-image size-large as-slika\"><img decoding=\"async\" src=\"https:\/\/allsecure.rs\/v2\/wp-content\/uploads\/2026\/09\/blog-kako-pripremiti-online-prodavnicu-za-praznicnu-t2.webp\" alt=\"Priprema online prodavnice za praznike: Kako pove\u0107ati prodaju u decembru\" width=\"1264\" height=\"711\" loading=\"lazy\"\/><\/figure>\n<h3>One-Click Payment: How It Works and Why It Increases Sales<\/h3>\n<p>One-click payment allows the customer to complete a purchase with a single click, without re-entering their card details. This concept was first popularized by Amazon back in 1999 with its \u201c1-Click\u201d patent, and today it is used by almost all major e-commerce players. The idea is simple: once a customer securely saves their card on the site (using tokenization), they can buy every subsequent product with a single click, without going through the payment process again.<\/p>\n<p>You\u2019ve seen this before in large online stores. When you shop on <strong>Temu, <\/strong>they give you about 20 minutes to add more items <em>without paying again<\/em>, and everything goes into the same order. Also, after you place an order, <strong>Wolt<\/strong> offers to add another item or dessert \u201cwith one click\u201d, using your already saved card.<\/p>\n<p>For online stores, this is especially important during the holidays: a customer who sees a good cross-sell or upsell offer is much more likely to buy an additional product if it doesn\u2019t require new payment steps.<\/p>\n<p>For a customer to be able to pay \u201cwith one click\u201d, several conditions need to be met under the hood:<\/p>\n<p><strong>A payment provider that supports tokenization.<\/strong><br \/>The customer\u2019s card is <em>not stored<\/em> on your site, but on the payment provider\u2019s servers. In our case, AllSecure stores the data in a secure form, as a <strong>token<\/strong>. This means your site only stores the token (worthless outside the system), not the card number. The next time the customer makes a purchase, you send the token, not the card\u00a0\u2013 which is why payment can be done with one click.<\/p>\n<p><strong>A user account or a recognized customer<\/strong><br \/>For one-click to make sense at all, the customer needs to have <strong>an account<\/strong> or at least be recognized by the same email address \/ profile. During the first purchase, you need to offer the customer the option: \u201cSave card for faster checkout next time.\u201d Once they accept, the card is tokenized and you link the token to their account. <strong>Your IT team needs to set up all these options on your site<\/strong>.<\/p>\n<h3>How Can You Use Email Marketing for Holiday Shopping?<\/h3>\n<p>Email is a very useful tool, especially in e-commerce.<\/p>\n<p><strong>The most important types of emails for online merchants during the holidays:<\/strong><\/p>\n<ul>\n<li>Teaser email\u00a0\u2013 an announcement of holiday discounts<\/li>\n<li>Launch email\u00a0\u2013 the official campaign launch<\/li>\n<li>Urgency email\u00a0\u2013 \u201conly 48h left until the offer ends\u201d<\/li>\n<li>Abandoned cart email\u00a0\u2013 a reminder for customers to complete their purchase<\/li>\n<li>Order in time for delivery\u00a0\u2013 \u201cOrders placed by December 20 arrive before New Year\u2019s\u201d<\/li>\n<li>Post-purchase email\u00a0\u2013 cross-sell \/ upsell + thank-you note<\/li>\n<\/ul>\n<h3>Operations, Logistics and Customer Support<\/h3>\n<p>Holiday shopping in an online store requires operations that are just as strong as good marketing. We wrote about how to make sure everything works perfectly \u201cbehind the scenes\u201d and how to be better prepared for higher order volumes in a previous blog post\u00a0\u2013 read it at this link.<\/p>\n<h3>Post-Holiday Analytics: How to Extract More Value in January<\/h3>\n<p>Once the holiday shopping season is over, January is the ideal time to analyze your results and lay the foundation for a more successful year. Instead of simply \u201cclosing\u201d the campaign, look at the data\u00a0\u2014 it holds concrete insights that can increase sales and reduce costs in the months ahead. We wrote about how to take a strategic approach to analyzing your holiday campaign in a previous blog post,<a href=\"https:\/\/allsecure.rs\/en\/v2\/priprema-za-crni-petak-2025-online-prodavnica\/\"> read it here<\/a>.<\/p>\n<h3>The Holiday Season Rewards Those Who Prepare<\/h3>\n<p>With clear delivery deadlines, a secure and simple checkout, an optimized mobile version, well-organized support and a risk prevention plan, your store can turn the December shopping wave to its advantage.<\/p>\n<p>When you add a solid analysis of results in January, you create a stable foundation for better conversion, greater customer trust and a more profitable year ahead.<\/p>\n<p><strong>With the right plan, the holiday period can be the most successful part of your year, every time.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The holiday shopping season is just around the corner, and for many online stores it is the peak of the year, not only in the number of orders but also in customer expectations.<\/p>","protected":false},"author":1,"featured_media":2792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts\/1188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":1,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"predecessor-version":[{"id":2795,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts\/1188\/revisions\/2795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/media\/2792"}],"wp:attachment":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}