{"id":1192,"date":"2015-01-26T17:10:47","date_gmt":"2015-01-26T17:10:47","guid":{"rendered":"https:\/\/digilex.store\/karakteristike-trzista-istocne-evrope\/"},"modified":"2026-09-07T08:11:46","modified_gmt":"2026-09-07T08:11:46","slug":"karakteristike-trzista-istocne-evrope","status":"publish","type":"post","link":"https:\/\/allsecure.rs\/en\/karakteristike-trzista-istocne-evrope\/","title":{"rendered":"Characteristics of the Eastern European Market"},"content":{"rendered":"
\"Karakteristike<\/figure>\n

In terms of growth in the number of payment transactions and total volume, Eastern Europe has for years been the second fastest-growing market in the world. This growth is largely the result of the popularity of debit cards. Unfortunately, online fraud stands in the way of even faster growth.<\/p>\n

What Is the Potential of the Eastern European Market?<\/h3>\n

According to ecommerce-europe.eu, Eastern Europe consists of the following countries: Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Moldova, Montenegro, Romania, Russia, Serbia and Ukraine. Altogether, we are talking about 139 million internet users.<\/p>\n

The total value of all e-commerce transactions is around 20 billion euros, which is quite small compared with the three largest European markets\u00a0\u2013 the UK, Germany and France\u00a0\u2013 which together process over 200 billion euros.<\/p>\n

Eastern Europe Accounts for About 9\u201310% of All European E-commerce<\/h3>\n

However, the growth trend is evident in countries such as Russia with its 15.5 billion, Ukraine with 1.8 billion and Romania with over 1.2 billion euros. Many online payments in the region are still made in cash, primarily as so-called \u201ccash on delivery\u201d. But we are increasingly seeing alternative methods, such as bank transfers, taking their share of the market.<\/p>\n

A quick look at these growing markets shows a rapid rise in internet activity: in Russia today, over 84 million people use the internet and 24 million shop online. Growth in Russia in 2013\/2014 exceeded 50%, and this trend continues. The average online shopper in Russia spends over 600 euros a year. The most dominant alternative payment methods are Qiwi, RBK, Yandex Money, Moneta and Webmoney.<\/p>\n

Despite obstacles such as slow product delivery, online shopping continues to grow in popularity in Ukraine. There are over 22 million internet users, 3 million of whom shop online. The most popular product categories are household appliances and mobile phones.<\/p>\n

In 2014, over 3 million Romanians shopped online. There are around 12 million internet users, or 55% of the total population. In line with trends across the region, e-commerce in Romania was worth close to 1.2 billion euros, a 30% increase over the previous year.<\/p>\n

The other markets in the region are significantly smaller, with Bulgaria \u201cleading\u201d with 200 million euros and all the remaining countries together accounting for around 800 million euros.<\/p>\n

\"Karakteristike<\/figure>\n

What Do Customers in Eastern Europe Buy Online?<\/h3>\n

The most frequently purchased goods are clothing, shoes and fashion accessories, followed by books, household goods, movies, music, travel, tickets, electronic devices, computer software and hardware, and household appliances.<\/p>\n

Generally speaking, B2C e-commerce in Eastern Europe is growing steadily. More and more banks are obtaining card acquiring licenses (Visa and MasterCard). The number of internet users is also growing rapidly. However, on its way to reaching Western European standards, the region primarily needs to overcome three main obstacles: the security of online payment transactions, the speed and quality of product delivery and, finally, building trust in e-commerce.<\/p>\n

AllSecure Payment Gateway is connected to a large number of banks and acquirers in Eastern Europe, so our merchants can offer their products online to customers in these countries in the local currency and with locally known cards and payment methods.<\/p>","protected":false},"excerpt":{"rendered":"

Kada govorimo o porastu broja platnih transakcija, kao i ukupnom prometu, region isto\u010dne Evrope, ve\u0107 godinama, predstavlja drugo najbr\u017ee rastu\u0107e tr\u017ei\u0161te u svetu.<\/p>","protected":false},"author":1,"featured_media":2878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts\/1192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/comments?post=1192"}],"version-history":[{"count":1,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts\/1192\/revisions"}],"predecessor-version":[{"id":2880,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts\/1192\/revisions\/2880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/media\/2878"}],"wp:attachment":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/media?parent=1192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/categories?post=1192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/tags?post=1192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}