{"id":1196,"date":"2016-10-03T09:26:25","date_gmt":"2016-10-03T09:26:25","guid":{"rendered":"https:\/\/digilex.store\/kredibilitet-internet-prodavnice\/"},"modified":"2026-09-07T07:57:21","modified_gmt":"2026-09-07T07:57:21","slug":"kredibilitet-internet-prodavnice","status":"publish","type":"post","link":"https:\/\/allsecure.rs\/en\/kredibilitet-internet-prodavnice\/","title":{"rendered":"Increase the Credibility of Your Online Store"},"content":{"rendered":"
\"Pove\u0107ajte<\/figure>\n

The concept of online selling requires you and your business to give customers an impression of trust, authority and, above all\u00a0\u2013 credibility. In a situation where you compete on the global market against hundreds of other online businesses, the customer will ultimately make a decision based on which online store they trust more. So, it\u2019s your word against your competitors\u2019 word!<\/strong> And when, on top of that, you sell a product or service that is very similar to what your competitor offers, the decision comes down to which store seems more credible to the customer.<\/p>\n

What Should Your Ideal Payment Page Look Like?<\/h3>\n

Mandatory content that builds trust and increases payment conversion<\/strong><\/p>\n

Company name and logo<\/h4>\n

Be sure to display your company name and logo on your online store. The best place for this is the page header. If the name of your online store differs from the company name, be sure to indicate this in a suitable place on the online store (the page footer, the terms of service page or the contact details page are suitable places).<\/p>\n

Detailed description of products and services<\/h4>\n

Providing a detailed description and easy-to-understand prices of the products and services you offer is especially important for new online stores. In addition, if your site is available in multiple languages, make sure the same content is available for each language.<\/p>\n

Shipping costs and taxes<\/h4>\n

In order to increase the conversion rate of your online store, make every effort to clearly state shipping costs, as well as all relevant tax amounts, both on the payment page and on the product page itself. A lack of transparency or clarity in this area, in a huge percentage of cases, leads to abandonment of the payment process and of the purchase.<\/p>\n

\"Pove\u0107ajte<\/figure>\n

Better Conversion Rate and Fewer Complaints<\/h3>\n

Display payment method logos, security indicators, contact details and links to the terms of sale<\/strong><\/p>\n

Display security indicators<\/h4>\n

From the perspective of the average online shopper, it is very important that the URL of your online store begins with HTTPS. Also include the seal obtained from the SSL certificate issuer in the footer of every page and, without fail, on the payment page. The SSL certificate should be issued for the URL where your online store is located.<\/p>\n

Contact details<\/h4>\n

Today\u2019s customers expect to be able to contact you at any time and ask you a question about a purchase or the product itself. In order to reduce abandonment and the risk of complaints, be sure to include the phone number and email address at which customers can contact you. Also state the expected response time for questions on the website.<\/p>\n

Link to the terms of purchase<\/h4>\n

Make sure your customers can easily find and read your company\u2019s policy regarding customer data protection, delivery methods and times, how to file a complaint about goods, etc\u2026 All of this helps you resolve any misunderstandings and keep the number of complaints to a minimum.<\/p>\n

Customers Must Be Familiar with Your Business Policy<\/h3>\n

Clearly display your business policy and create terms of business that are easy to understand<\/strong><\/p>\n

Shipping policy<\/h4>\n

Clearly list the destinations you ship to, as well as the corresponding shipping price list depending on the method and destination. State the average delivery time. Be sure to inform the customer if there are any additional fees or charges they can expect.<\/p>\n

\"Pove\u0107ajte<\/figure>\n

Refunds and purchase cancellation<\/h4>\n

Define the criteria for refunds, as well as any preconditions for refunds (e.g. a refund may be allowed within 14 days of the date of purchase, except for digital products). It is important that the address to which customers can return goods in the event of a refund is displayed on the page. Also write out the exact procedure for refunds and returning goods or cancelling a purchase.<\/p>\n

Return policy<\/h4>\n

Explain precisely under which conditions goods may be returned and how they can be sent back (shipping method, packaging, etc.) Also, don\u2019t forget to state the address to which returned goods should be sent and the rights customers have when returning goods (refund, product replacement, etc.)<\/p>\n

Privacy policy<\/h4>\n

A link to the page containing your privacy policy should be present whenever you ask the customer for any data. Explain why you need that information, how it is stored, whether you pass it on to third parties or use it for statistics, marketing, etc. Designate one email address to which any of your customers can write and request the deletion of their personal data.<\/p>\n

Registration of data filing systems in the central register<\/h4>\n

Online merchants who collect data on their websites to create various types of user databases have a legal obligation to report those databases to the Commissioner for Information of Public Importance. By registering in the central register<\/a> you not only fulfill your legal obligations, but also send a clear message to your customers that you are a company that takes its customers \/ users seriously.<\/p>","protected":false},"excerpt":{"rendered":"

Koncept internet prodaje zahteva da vi i va\u0161 biznis pru\u017eite kupcima utisak poverenja, autoriteta i, va\u017enije od svega \u2013 kredibiliteta.<\/p>","protected":false},"author":1,"featured_media":2824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts\/1196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/comments?post=1196"}],"version-history":[{"count":1,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts\/1196\/revisions"}],"predecessor-version":[{"id":2827,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/posts\/1196\/revisions\/2827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/media\/2824"}],"wp:attachment":[{"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/media?parent=1196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/categories?post=1196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allsecure.rs\/en\/wp-json\/wp\/v2\/tags?post=1196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}