{"id":1199,"date":"2015-05-05T14:08:21","date_gmt":"2015-05-05T14:08:21","guid":{"rendered":"https:\/\/digilex.store\/porast-primene-internet-prodaje-u-proizvodnoj-industriji\/"},"modified":"2026-09-07T07:57:19","modified_gmt":"2026-09-07T07:57:19","slug":"porast-primene-internet-prodaje-u-proizvodnoj-industriji","status":"publish","type":"post","link":"https:\/\/allsecure.rs\/en\/porast-primene-internet-prodaje-u-proizvodnoj-industriji\/","title":{"rendered":"The Rise of Online Sales in the Manufacturing Industry"},"content":{"rendered":"
\"Porast<\/figure>\n

The high global penetration of the internet has produced a growing number of technology-savvy and web-savvy consumers, creating major new opportunities for both manufacturers and end customers. Over the past decade, e-commerce among manufacturers and industrial distributors has evolved from a simple communication channel between buyers and sellers into a complete collaboration platform that involves all stakeholders. This collaboration is driven directly by companies that want to increase their sales by offering online recommendations and promotions of specific products, as well as by end customers who demand a rich yet personalized offering of the kind only online stores can provide.<\/p>\n

A Brief Overview of the Evolution of E-commerce in Manufacturing<\/h3>\n

A summary of an Automation World article based on the Industry Market Barometer, a 2010 ThomasNet study:<\/p>\n

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\u201cThe manufacturing sector will lead the American economy out of the recession by applying several growth strategies. The main growth drivers are: selling to new industries, innovation in developing new products and services, and using the internet to accelerate business. Of the 1,176 respondents, as many as 71% said that their internet strategy was significant or the most significant. It turns out that the internet has become a focal point of the economic recovery.\u201d<\/em><\/p>\n<\/blockquote>\n

Three years later, when recovery from the recession was no longer manufacturers\u2019 main concern and industrial growth had taken its place, the Industry Market Barometer concluded:<\/p>\n

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\u201cOne of the study\u2019s key findings is the growing role of websites in business growth. In 2013, almost three times as many manufacturers as in the previous year, 2012, said that their websites had the greatest impact on their business growth. In 2012, respondents had ranked the importance of websites sixth on average.\u201d<\/em><\/p>\n<\/blockquote>\n

Manufacturers have clearly evolved over time: from a starting point where they were merely considering e-commerce in manufacturing and a dedicated internet strategy, they have come to see significant potential in the internet and e-commerce as a way to grow and win new business. All of this in just three years.<\/p>\n

\"Porast<\/figure>\n

An Agenda for Effective E-commerce in Manufacturing and Industrial Distribution<\/h3>\n

Effective e-commerce lies in the ability to give customers a tailored and engaging online experience that lets them interact with the manufacturer, while reducing the manufacturer\u2019s administrative costs, increasing sales and building customer loyalty. All of this is achieved in the following ways:<\/p>\n